Telesales vs. traditional sales channels: what are the differences?

Telesales is a popular sales channel used by many companies. However, it is not the only one. In addition to it, other channels such as mobile apps, websites and even social networks are also popular. What are the benefits of Telesales compared to these and why should you consider it?

What is a sales channel?

A sales channel is a system that allows companies to distribute their products or services. It is a process that starts with the producer and ends with the consumer.

A characteristic feature of the sales channel is that it involves different stages of distribution and multiple stakeholders. These ensure that the product is available to customers at the right time and in the right place.

The goal of an effective sales channel is to achieve optimal market coverage, maximising the availability of products and services, minimising distribution costs and ensuring customer satisfaction.

Types of sales channels

We divide sales channels into several groups, for example:

• Direct sales channels – the relationship between producer and consumer is direct. It does not involve any intermediate links.
• Indirect sales channels – the relationship between the producer and the consumer involves other actors, such as wholesale or retail.

Consequently, sales channels are also divided into:

• Classic sales channels – they have been used for many years. This can be, for example, brick-and-mortar shops or distribution through wholesalers.
• Modern sales channels – the most innovative solutions that have emerged thanks to new technologies. This includes, for example, online shops, online market platforms, telesales and the like.

Differences between telesales and traditional sales channels

Telesales brings new opportunities and possibilities for retailers to expand their operations and increase profits. It is an effective method that has been used for many years. If you don’t know it well, or want to know all the benefits it can provide, read the comparison below.

Traditional sales channels

This group includes common and popular sales channels such as brick-and-mortar stores, e-shops and mobile apps. Each alternative has its pros and cons that you should know about.

• Stone shops – customers are able to see and try the products in them. However, they are not very practical because you have to visit them to make a purchase.
• E-shops – you can shop there anytime and from anywhere. Plus, their offer is wide. So there’s a good chance you’ll find everything you need. The only downside is that websites can feel impersonal.
• Mobile apps – they work similarly to e-shops. They are highly practical because they allow you to shop directly via mobile. However, even in this case, they can look impersonal.
• Social networks – a popular and fast way to shop. You don’t have to leave your social network to buy something. The disadvantage is the smaller offer compared to e-shops.

Telesales

Telesales, also known as telephone sales, has a number of advantages, while solving most of the disadvantages of other sales channels. Its high level of effectiveness stems mainly from the fact that it gives people a personal touch that e-shops, apps and social networks lack.

Consequently, it should not be forgotten that the call centre employee can adjust the offered assortment according to the customer’s needs. On the basis of the call and the information found, the person can provide tips on products that could solve his problem, increase the level of comfort and so on.Telesales is in today’s modern era an excellent means not only to promote sales but also to ensure customer satisfaction. Give it a chance too and you will see your business elevate right up several levels.