Big sales after the Christmas season. How to take advantage of telesales?

Christmas may be over, but that doesn’t mean you can’t make the most of it. On the contrary. The weeks or even months after are ideal for big sales, which can save customers more than 70%. How to make the most of the post-Christmas period and what to think about when discounting?

The sooner the better

Post-Christmas sales are launched by shops almost immediately after the holidays. Some even give them to their customers right after Christmas Eve. This is a particularly convenient solution for e-shops, as many people are at home and have plenty of time to browse their offerings.

The arrival of a new year and the end of the holidays can, at first glance, signal that it’s time to move on. But the reality is quite different. The next few weeks are a great time to give your customers another load of great discounts that will save them tens or even hundreds of euros.

Feel free to stretch the post-Christmas marathon of discounts to the end of January or the beginning of February. It all depends on your needs and how your customers will react to each offer.

Don’t forget to present discounts correctly

Don’t forget to tell your customers about current discounts. You can do this in several ways:

Website

First of all, present the discounts on the main page of your e-shop. Ideally through a bold graphic or banner that will attract the eye of every single visitor. In addition, inform about the discounts also at the product itself, which is discounted. For example, round labels in red with the value of the promotion will serve you for this.

Social networks

Social networks are one of the most practical communication channels, allowing you to communicate about events in the form of pictures, interesting graphics or shorter videos.

In addition, their advantage is that you can also use them for communication with customers. So if they have any questions about the event or the product, you can respond to them immediately.

Ads

If you want the information about discounts to reach as many customers as possible, present them in in the form of advertising. This can run on social networks, in a search engine or on TV. It all depends on your preferences and budget.

A minor disadvantage of advertising is that you have to invest additional funds in it. The price is not uniform and is influenced by a number of factors. In general, however, it is not a very cheap solution.

Telesales

Telesales is a very popular alternative for sales promotion and information about current discounts. This is mainly due to the fact that, unlike advertising or social networks , it does not involve human contact. And this is the key detail that can convince and motivate a customer to buy.

Through telesales, you can not only inform people about ongoing discounts, but also tell them about the benefits of particular products and why they might be suitable for them. At the same time, you can also offer them additional products that are related to their primary purchase or that enhance the features of the product range they are buying.

The biggest advantage of telesales is that it has a success rate of 10%. This is up to 9.5% more compared to email marketing.

Leave the presentation of discounts to the experts

Choosing the right communication channel or the actual presentation of discounts can be complicated and challenging. Instead of wasting your time with them, you would do well to put the whole process in the hands of experts from call centre professionals. They have the experience to choose the right strategy and present each offer to customers in an engaging way, effectively increasing your profits.