Market information and research on your product. How to do business with Credit Call?

If you want your product to thrive, you need to know in detail the market and the customers you plan to sell it to. Only then will you know what marketing strategy to choose. The good news is that you don’t have to go it alone. The Credit Call Centre can help you every step of the way.

Get to know your customers

Before you even start thinking about different marketing strategies and ways to drive sales, it’s important to get to know your customers. Based on their behaviour, preferences and interests, you will learn how to present your product to them, which benefits to mention and which channels to use to do so.

But how to get this information? There are several options, one of the most effective being telemarketing. In this, operators communicate with potential customers and, together with the presentation of products, find out what they are like, what they like and, conversely, what they don’t like or need.

Another source of valuable data is customer service. This is where people turn to when they need additional information about a product, or when they can’t find something on the e-shop. Based on their questions and messages, you can find out, for example, which products are currently in the greatest demand or what customers want most from you – a discount, a promotion, a loyalty program, etc.

Sort through and store all the information obtained. Try to give it some form that is easy to work with. Charts or tables are ideal.

If you don’t have time to work with the data, you can leave it to the customer service staff. Trained staff will also take care of updating databases, which is crucial for a close and profitable relationship with customers.

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Support sales with the right strategy

Once you know your customers and what they are inclined to, you can move on to choosing the marketing strategy and the channels through which you will present the product. In this case, you have several options, with social media being one of the most popular. Working with them is quite simple. Not to mention that the product can be presented to customers in the form of a nice photo, interesting graphics or an original video.

The disadvantage of social networks, and many other channels such as search engines and television, is that they are impersonal and not used by everyone. Therefore, you may not reach many customers who would buy your product. How to avoid this problem? The answer is telemarketing.

Telemarketing is a part of direct marketing used to sell a product or arrange meetings. Unlike other methods, it is characterised by the fact that the call centre worker communicates directly with the customer. He or she offers your product range and finds out if there is something extra that would suit the customer.

Sales over the phone has a success rate of more than 10%, which is 9.5% higher compared to other methods such as email marketing. Plus, there are two strategies that you can combine with each other to get the best results. These strategies are:

• Cross sell – worker Hotline provides the customer with multiple products that may or may not be related to their primary purchase.
• Up sell – customer service personnel offer the customer a higher range of the product or additional products that improve its features.

Avoid unnecessary mistakes

There are many mistakes that can be made when selling products and choosing a marketing strategy that will ultimately have a negative impact on your profits. If you don’t have the time to try different methods and find out what works for your customers, contact us. Our trained and experienced staff will market research and use the information gathered to choose the best and most profitable tactics.