Telesales vs online sales: What are the differences between them?

Today, you can offer products and services in a variety of ways. Among the most popular ones are telesales and online sales, which offer several advantages. What are the differences between them and which alternative is better for you?

Online sales provide various options

Online sales are characterised by the fact that they allow you to offer products in different ways. In addition to the online shop itself, you can also use social networks, newsletters or advertisements. You can tailor your marketing strategy to suit your needs, preferences and financial possibilities.

Another advantage of online sales is that you can tailor your communication and offer to your chosen target group. This makes it easier to motivate and persuade customers to buy.

Adaptation of communication and overall sales is also possible with telesales. Depending on buying behaviour, age or other details, operators can change what they provide to customers or the style in which they do so.

Within telesales, two main strategies are usually used, which are:

• Cross sell – direct selling strategy. It aims to satisfy the customer’s need by offering multiple products that may or may not be related to their primary purchase. It is also referred to as vertical selling.
• Up sell – a direct selling strategy that attempts to sell the customer a higher line of a given product type or additional products and services that improve the product being purchased. Also referred to as horizontal selling.

Telesales is more personal

The biggest advantage of telesales is that, unlike online sales or other marketing methods , it is more personal. Trained operators communicate directly with the customer, find out what they need or are looking for, and are able to find the perfect solution for them.

Personal approach is a rarity in today’s world, where online shopping is so prevalent. That’s why telesales has a big impact on customers. This fact is confirmed by statistics that say that its success rate is 10%, which is 9.5% higher than that of email marketing.

However, there is no need to be surprised. No matter how well you tailor a social media post, newsletter or online advertising campaign, the output will always feel impersonal. It will never evoke as strong a feeling as using telemarketing.

Which alternative is better?

It is not easy to say which alternative is better. It all depends on your goals and needs. In many cases, brands opt for a combination of both to ensure the best results. This is because in the online space, with the right marketing strategies, they can spread awareness of their name while establishing a more personal relationship with customers through telesales.

Neither alternative will be effective without experts

Whether you opt for online sales or telesales, remember that to be successful you need professionals who know what they’re doing. For the first option, online sales, the key is to find someone to build your website, set up a suitable marketing strategy and communicate with your customers.

With telesales, the key is to have experienced operators who can sell products, obtain the information you need and answer questions from customers. You can employ them yourself, or outsourcing is available.Qualified staff can deliver the call centre you need today. Thanks to it, you won’t have to deal with recruitment and selection of new employees, information system licenses or telecommunication and internet charges. This will effectively save you time, energy and money.