The fall 2024 e-commerce season is slowly getting underway. How can we help your e-shop?

Autumn brings with it a number of challenges and opportunities for many online store owners. Would you like to take advantage of them to boost sales and increase revenue? Then read on. We have prepared all the important information that can help you with this.

Autumn – a key period for e-commerce

Autumn is the time when people return from summer holidays and trips. In addition, they spend a lot more time indoors, usually browsing the internet and looking at various sites, including e-shops. The number of their online purchases thus gradually increases, a trend that usually lasts until Christmas.

A larger and more intense online presence of consumers should not be ignored. With the right marketing strategy, interesting discounts and quality customer service , you can engage them and motivate them to buy.

Halloween, Black Friday and other shopping holidays

Autumn may seem at first glance to be very poor in holidays. However, if you take a closer look at the calendar, you’ll find that we’ll be celebrating several important days during the autumn, which can be combined with discounts and promotions.

These include, for example, Halloween, which is becoming more popular in our country every year. Although it is only for one day, you can live it on the e-shop for a week. The same goes for Black Friday, which is immediately followed by Cyber Monday. And don’t forget Christmas and New Year’s Eve.

How to properly prepare for the autumn season?

The autumn season is a really strong time in business. However, you need to prepare for it properly and in advance. So don’t wait unnecessarily and put the following advice into practice as soon as possible.

Do your market research

First of all, find out more about the market and your customers. What are their problems, what are they missing, what products are they looking for, what do they tend to like, how do they react to discounts and so on. Based on this data, you’ll be able to better tailor not only the product and service portfolio itself, but also the communication style. This means how you communicate with consumers and through which channels, such as phone, social media or newsletters.

Market research do it regularly. Preferably at the beginning of the season, during the season and then at the end of the season. This makes it easier to compare trends and changes in consumer behaviour.

Set the right marketing strategy

You have to inform people about your interesting and advantageous autumn offer somehow. That’s why you should think about creating a marketing strategy. In addition to social networks and newsletters, you can also use telemarketing. The latter is a quick way to secure immediate sales results.

Unlike other methods, telemarketing is direct marketing . To znamená, že pracovník call centra komunikuje so zákazníkom priamo. Prostredníctvom telefonátu mu poskytuje služby alebo produkty, informuje ho o zľavách a detailne mu prezentuje vašu ponuku.

By making telemarketing more direct and personal, the results are much better. The success rate is more than 10%, which is a big difference compared to email marketing, which has a success rate of around 0.5%.

Strengthen customer service

Greater interest in products automatically leads to a more busy customer service. Customers call or email because they want to know more about prices, promotions, discounts, and return or warranty options.

If you don’t want them to wait for a long time and be dissatisfied, add some new staff to the service. Alternatively, contact a call centre that can provide you with as many operators for each season Info lineas many as you currently need.