Efficiency in telesales at Christmas

Wondering how to boost sales of your products or services over Christmas? Telesales is the ideal choice. This form of telemarketing is effective all year round, but it can yield much better results during the holidays when people are shopping more than usual. What do you get with telesales and what forms are available to you?

Efficiency of telesales

Telesales, also known as telephone sales, is one of the most popular types of telemarketing. Its main advantage is that it is very successful.

This fact is confirmed by several statistics. According to them, for example, email marketing currently has a success rate of approximately 0.5%, while the success rate of telesales is around 10%, which is a significant difference.

However, the figures given are indicative and are usually monitored over the whole year. This means that the success rate is many times higher during the Christmas holidays. Even, in some cases, it reaches more than double.

Two forms of telesales

Telesales can be addressed in two ways:

• Cross sell – also known as direct selling strategy. It aims to satisfy a customer’s need by providing them with multiple products that may or may not be related to their primary purchase. It is often referred to by the phrase ‘vertical selling’.
• Up sell – another direct selling strategy. Its aim is to sell the customer a higher range of a given product or service. Alternatively, offer additional products or services that improve the features of the product range being purchased. Many refer to it as ‘horizontal selling’.

If you are wondering which strategy to choose for Christmas, choose both and combine them. You’ll get the best results that way.

More services = higher success rate

While Telesales is a practical service that can boost sales, it is not the only one. If you want to be successful this holiday season, be sure to add to it:

• Quality customer service – at Christmas can be online 24 hours a day, 7 days a week. You’ll be sure that customers will get their question answered, increasing the chances of them buying from you. Another alternative is to supplement traditional line staff with chatbots that will solve at least the simplest of problems.
• Help-desk – A more sophisticated form of support that is ideal for products such as computers, electronic devices, installations and the like. Just like a regular service desk, a help-desk can be available 24/7.
• Multichannel – Customer support that combines multiple forms of communication, such as phone, email, web, chat and social media. The more options you give people, the better. Everyone will be able to choose theirs.
• Order line – is particularly useful during periods of increased customer interest, such as Christmas. Specially trained operators can take and process even larger volumes of orders or catalogue requests. In addition, they can handle special customer requests and be prepared for the current marketing campaign.
• Comprehensive back office – represents the administrative support of a company, including all processes and activities that are otherwise hidden from the eyes of the customer. The service is worthwhile throughout the year, but it is most in demand during the holidays, when every department of the company is busy.

The key is to employ professionals

Regardless of whether you choose telesales only or get other services to go with it, it is important that you employ professionals who will be able to communicate with your customers. If you don’t have the time or finances for recruitment, training and other details, use a call center service. This will provide you with the necessary amount of professional staff for one fee, which will effectively increase sales and also revenue.