How to set and evaluate KPIs over the festive period and how to improve results?

KPI is an important metric that helps brands and businesses evaluate data, which they can then use to plan their goals and strategy. It can be used throughout the year, but just before the Christmas holidays it is invaluable. How to set and evaluate KPIs at this time and what to keep in mind?

What is a KPI?

KPI stands for Key Performance Indicators. These indicators are universal and can be associated with different processes, services or even a team of people. This makes it very easy to find out the level of performance over a selected period of time.

KPIs are currently used by many companies. It provides them with clear information about individual processes and helps them to achieve the best results.

How to set KPIs during the festive period?

KPIs should focus on the processes directly related to the festive period. For example, this could be the sale of various Christmas products or packages or the current Christmas marketing campaign.

On holidays, KPIs can also track overall sales of products or services. That way you can see if you’re doing better or worse than last year. If worse, you can quickly intervene just before Christmas Eve and prevent the drop from being too significant.

The process for setting KPIs is the same for holidays as at other times. The following basic questions can help you with it:

• What goal do you want to achieve? The goal you set should be based on the SMART metric. That is, it should be specific, measurable, achievable, realistic and time-traceable.
• Why do you consider this goal important? Determine if the goal you have set is really crucial for your business. Will it get you where you need to go?
• How will you measure progress? The way you measure your progress depends on your goal. In general, however, there are various tools that can be used to do this and produce clear reports for you.
• How can you influence the outcome? Before setting KPIs, always think through the solutions you will be able to use if the results are not to your liking.
• How often will you evaluate progress towards your goals? Before the holidays, it’s a good idea to evaluate your goals at more regular intervals, such as every two weeks, so you can intervene quickly if needed. During the year, you can reduce the interval to a month.

How to improve the measured results?

Sometimes it happens that KPI results do not please. What to do in such a case? During the Christmas period , don’t wait for anything and deal with the situation immediately. After all, the holidays are fast approaching and people take a break from shopping for a while after the holidays are over. It is therefore important to make the most of them.

A universal solution to help increase sales of products and services is telemarketing. Its main advantage is that the line worker addresses customers directly. He or she communicates with them over the phone and provides them with your product range based on their needs and requirements.Direct contact with customers is more of a rarity than something common nowadays in the age of online shops and social networks. This is one of the reasons why telemarketing has such a high success rate of up to 10%. To put this into perspective, the success rate of email marketing is typically under 0.5%, which is a significant difference.